soundbar

Qualcomm Introduces Two Next Generation Sound Platforms – S3 gen 3 and S5 gen 3.

Qualcomm has announced upgrades to some of its sound platform chips, with the S3 gen 3 and S5 gen 3. Here we look at the major changes made.   The S3 is aimed at mid-tier audio devices. Looking at the specs for gen 2 and gen 3 the major upgrades on the previous generation include:  The S3 also gives customers access to 3rd party solutions from the Qualcomm Voice …

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Google TV Exec Says Televisions Could Become the Central Hub of the Home

The integration of microphones into smart TVs has been an increasing trend for a few years now and one highlighted by our sister company, SAR Insight, in its Soundbar market report back in 2021. The integration of microphones was/is the missing link that propels the smart TV into the role of the smart home hub. DATAportl shows …

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CES 2024 Round Up – Sustainability, Smart Homes, AI for Voice, Audio Platforms and Ambient IoT

Getting back to normal? Are we “getting back to normal”, CES 2024 suggest so. This was my 8th year attending in my current role and anecdotally it felt as busy as it ever was pre-COVID. The CEA stated that there were 135,000+ attendees, which is close to the usual 150,000+. As always there was a wide range of …

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LG’s 2024 Soundbars Have a Unique Up-Firing Audio Trick to Fool Your Ears

There is a relatively strong saturation of soundbar devices on the market, so it can be difficult for new product releases to break through. At DATAportl, we believe there is still room for growth in the soundbar market, despite signs of sector maturity.  LG’s 2024 line-up does a good job at creating a benchmark for future …

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Sunplus and WiSA Technologies Partner to Enable Cost-Effective Atmos Soundbar Applications up to 7.1.4 Configurations

​​​This partnership between WiSA and Sunplus is significant as it speeds up development of Dolby Atmos soundbars by providing what the two stakeholders call the SPA300 SoC Software Development Kit. The development kit leverages WiSA’s expertise in immersive sound technology. There are several brands that supply WiSA certified equipment. The partnership between WiSA and Sunplus should …

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World’s first beamforming soundbar tracks your head

​The soundbar market does not enjoy the rapid growth it once did. Even though this has been a market showing superiority to home theatre in box systems—and even AVRs—the trend is a slowing in shipment growth. The use of wireless (sometimes battery powered) speakers incorporated into a multiroom setup may be a good trade off as this …

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New Netflix spatial audio powered by Sennheiser

​What seems to be the follow on from an announcement in July ’22, it has been publicised for the second time that Netflix will be adding AMBEO spatial audio—powered by Sennheiser—to some of its titles on the streaming platform. After recent price hikes, it’s good to see Netflix adding additional value to the service. Albeit interesting …

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Bluetooth SIG launches Auracast

The Bluetooth SIG launched Auracast™ this week. This is the brand name for the broadcast audio ability enabled by LE Audio. It has been eagerly waited for by the industry and is very interesting new way to use Bluetooth.   Regarding branding, this reminds me of previous attempts by technology organisations to stir up consumer …

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