It comes as no surprise that Meta has now officially entered the chatbot competitive landscape. In September, Meta announced the release of their own assistant, Meta AI which it has integrated most of its services including Facebook and Instagram. Over the past few days, Meta has also begun rolling out Meta AI for WhatsApp in the US which will allow users to generate real-time images in a very similar way to Dall-E’s integration into ChatGPT. The enhancements are tied to the introduction of Llama 3, a sophisticated new version of Meta’s foundational AI model, which CEO Mark Zuckerberg claims surpasses others in its class, particularly in coding capabilities.

Since its introduction, the Meta AI assistant has been accessible via Meta’s messaging inboxes however, is now accessible through a new standalone website, Meta.ai. by signing in with your Facebook profile, users can now access the bot just as easily as GPT and Gemini.

In addition to a consumer-facing chatbot, The transformer model is accessible to developers just like BERT, XLNet, and GPT allowing for companies to integrate the model into their software.

Meta’s strategy seems to be focused on embedding the model across all of its platforms, thus ensuring widespread use as a means to steal a spot at the top of the Large Language Model (LLM) market. Unlike early versions of GPT, the new bot is linked to Bing and Google, enhancing its utility by offering up-to-date search results, and enhancing its ability to access current events.

Despite the competitive landscape, with OpenAI and others also enhancing their offerings, Meta aims not only to compete but to lead, signalling ongoing updates and expansions. With the current state of the chatbot/LLM market, DATAportl doesn’t expect Meta to challenge OpenAI, however, it does stand a good chance of rivaling the likes of Google.